Work / Case Study
Wasef Design Group
Website for a Cairo architecture and engineering firm, organised around the building types it delivers.
- Client
- Wassef Design Group
- Role
- Website design
- Platform
- Marketing website
- Timeline
- 4 weeks
Overview
Wassef Design Group is a multi-disciplinary architecture, engineering and project management firm in Heliopolis, Cairo, founded in 1978 by Sherif and Nagui Wassef. The site presents its services and a portfolio of embassies, schools, hotels, factories and offices for clients choosing a design consultant.
The Challenge
45 years of projects across seven sectors had to be findable by a client who only cares about one building type.
01
Three disciplines (architecture, engineering, project management) cover 12 services.
02
The portfolio spans embassies, schools, hotels, factories, offices and infrastructure.
03
Many clients are named (US and Canadian embassies, AUC, Lycée Français du Caire) but some are confidential ("Fortune 500 Company Headquarters").
Our Approach
Start from the building the client is planning.
01
Building-type hero
The hero asks 'Planning your next Office? University? Factory? School? Hotel? Hospital?', so visitors see their project type before the firm's history.
02
Sector filters
Projects are filtered by Commercial, Cultural, Educational, Embassies, Hospitality, Industrial and Residential, because buyers compare by sector.
03
Three service groups
12 services are grouped under Architecture, Engineering and Project Management, so the firm's range reads at a glance.
The Work
A closer look
Home hero
The hero names the building, not the firm.
Outcome
Clients can now find Wassef's work by the building type they're planning.
7 sectors
The portfolio is filterable by building type.
Since 1978
The firm's history is part of the home page.
12 services
Grouped under architecture, engineering and project management.
“The hard part was editing 45 years of work so a client finds their building type in seconds.”