Work / Case Study

Kashat

Democratizing financial access for the underbanked

WEBSITEUX/UIDevelopment2023

Client: Kashat Financial Services
Timeline: 5 months

Overview

Kashat is a fintech platform providing microloans and financial services to underserved communities across the MENA region. We designed and developed a trustworthy digital experience that makes financial services accessible to first-time users.

The Challenge

Financial services often feel intimidating and inaccessible to first-time users. Kashat needed to build trust while simplifying complex financial concepts for users who may have limited digital literacy.

The Solution

We designed a warm, approachable interface that guides users through the loan process with clear language, progress indicators, and reassuring feedback at every step. Every element was designed to build confidence and trust.

Our Approach

Simplified financial jargon into everyday language

Designed for low-bandwidth and older devices

Created visual cues that work across literacy levels

Key Features

Simple Application

5-step loan application with clear progress and help at every step

Trust Indicators

Transparent fee display and security badges throughout

Offline Support

Key features work even with intermittent connectivity

Multi-language

Full Arabic and English support with RTL optimization