Work / Case Study
Sheyaab Band
Booking site for Kuwait's comedy-music band, built to sell shows and brand partnerships.
- Client
- Sheyaab
- Role
- Website design
- Platform
- Artist website
- Timeline
- 3 weeks
Overview
Sheyaab is a Kuwaiti comedy-music band whose members perform as elderly characters, which the site credits with creating musical standup comedy. The site introduces the band, lists tour dates across the Gulf and pitches brand collaborations to promoters and sponsors.
The Challenge
Sheyaab's audience lives on YouTube and Instagram, but bookings and brand deals need one place that sells the act.
01
Two buyers: event promoters booking shows and brands looking for partnerships.
02
Tour dates span Riyadh, Dubai, Kuwait, Oman and Taif.
03
The act depends on the elderly-character transformation, which is hard to explain in words.
Our Approach
Let the transformation do the explaining, then ask for the booking.
01
Characters up front
Photography of the members in character leads the page with the line 'IT'S NEVER TOO OLD', because the transformation is the act.
02
Two calls to action
'Watch our Shows' and 'Book Sheyaab' sit side by side in the hero, one for fans, one for promoters.
03
A section for brands
Collaborations and 'Why Brands Choose Sheyaab' get their own sections with past partner logos, so sponsors see the commercial case without asking.
The Work
A closer look
Hero
The act explains itself in one image.
Upcoming Events
Every date, one 'Request A Show' button.
Outcome
Promoters and brands now have one place to book Sheyaab and see the commercial case.
5 cities
Tour dates across the Gulf live in one list.
Live 2025
Booking site live since 2025.
2 audiences
Separate paths for fans and for promoters and brands.
“The hardest part was explaining an act built on a transformation. In the end, one photo did it better than any copy.”