Work / Case Study
TLD — The Land Developers
Website for an Egyptian real-estate developer that puts four destinations under one brand.
- Client
- TLD — The Land Developers
- Role
- Website design & development
- Platform
- Marketing website
- Timeline
- 5 weeks
Overview
TLD (The Land Developers) is an Egyptian developer of residential and mixed-use destinations, headquartered in New Cairo, with four projects: Westrict, Kukūn, il Bayou and Armonia. The site presents the brand and routes buyers to each development, with over 630 units planned for delivery through 2026.
The Challenge
Four projects with their own names and logos needed to read as one developer buyers can trust.
01
Westrict, Kukūn, il Bayou and Armonia each have their own identity.
02
Buyers arrive by phone (hotline 16170), WhatsApp and interest forms, and all of them had to stay one tap away.
03
TLD is around 7 years old (per the site) and competes with larger, older developers.
Our Approach
One brand frame, four destinations inside it.
01
Brand film hero
The home page opens on a brand film with 'Curated. Considered. Yours.', so TLD is introduced before any single project.
02
Projects in the header
All four developments sit in a Projects dropdown and as logo cards, so buyers reach a specific project in one click.
03
Contact on every screen
The 16170 hotline, WhatsApp and 'Register Interest' stay in the header, because real-estate leads come by phone.
The Work
A closer look
Home
The brand comes first, the projects next.
Outcome
TLD's four destinations now sit under one brand, each one click from the home page.
4 destinations
Every TLD project sits under one site.
Live 2026
Site live since 2026.
1 tap
Hotline, WhatsApp and Register Interest on every screen.
“The hard part was hierarchy: four strong project brands, and the developer still had to come first.”