Work / Case Study
SideUp
Shipping technology that gives e-commerce merchants access to the country's best couriers, with no commitment to any single one.
- Client
- SideUp
- Role
- End-to-end product design
- Platform
- Web dashboard
- Timeline
- 8 weeks
Overview
SideUp is a shipping technology platform from Egypt, expanding into Saudi Arabia. It gives online merchants one dashboard to create orders, compare couriers, and manage payments, built around a Ship Now, Pay Later model.
The Challenge
Merchants were locked into single couriers, with pricing they couldn't compare.
01
Dozens of pricing variables per courier: SLA, COD fees, weight limits, coverage. Comparison was practically impossible.
02
Merchants defaulted to one courier out of habit, missing better prices on every shipment.
03
Plan-based billing punished fluctuating volume. The recurring question: if I ship more, do I pay less?
Our Approach
Make comparison the product: switching couriers should be easier than staying.
01
Comparison-first architecture
Courier comparison became a primary surface in the dashboard, not a buried settings page.
02
Progressive disclosure
Four decision attributes lead every card: courier, SLA, service type, fees. The rest lives one click deeper.
03
Billing follows behavior
Charged on orders actually placed, not plans selected. Ship now, settle at month end.
The Work
Three flows carry the story
Courier comparison
Four lead attributes, expandable profiles. Merchants compare at a glance and mix couriers per shipment.
Shipping calculator
Required inputs split from filters. A quote in seconds: SLA and fees side by side.
Ship Now, Pay Later
Monthly automated billing backed by a wallet, with clear states instead of surprise blocks.
Outcome
Switching couriers became easier than staying with one.
4 attributes
Courier decisions reduced to what actually matters.
1 dashboard
Orders, quotes, couriers and payments in one surface.
KSA-ready
Built to expand into Saudi Arabia with USD collection.
“The hardest part wasn't the interface. It was modeling courier pricing so merchants could trust the comparison.”