Work / Case Study
AppsInnovate
A website for an immersive-learning studio that sells outcomes to enterprise buyers, not AR/VR buzzwords.
- Client
- Appsinnovate
- Role
- UX/UI, web design & development
- Platform
- Marketing website (English / Arabic)
- Timeline
- 5 weeks
Overview
Appsinnovate is an Egypt-based studio building gamified training, AR/VR and e-learning for organizations across the Gulf and Egypt, with clients like Saudi Aramco, STC and Vodafone. The site speaks to L&D and HR buyers, leading with the training problems they have and the platforms that solve them.
The Challenge
A studio with 100+ projects and blue-chip clients was hard to buy from because its offer read as technology, not results.
01
Four service lines (AR/VR/MR, gamification, custom software, mobile games) compete for attention with no clear entry point for a buyer.
02
Enterprise buyers start from a training problem, such as low completion or poor retention, not from a technology.
03
Playable work (e-learning modules, mini games) has to be seen to be believed, but lived only in sales calls.
Our Approach
Lead with the buyer's problem, prove it with clients, then show the product.
01
Problems before services
The home page lists the problems it solves (low engagement, ineffective training, poor retention, high activation costs) before any solution, so buyers recognize themselves first.
02
Client wall up front
Logos from Aramco, SABB, STC, Visa, Nestlé and government bodies sit right under the hero, because enterprise trust is earned by who else has signed.
03
Demos as a section
A dedicated Demo section groups e-learning modules and mini games (Safety Point, Cybersecurity, Headball), so prospects can see the product before booking a call.
The Work
A closer look
Home hero & client wall
One promise, then the logos that back it.
Outcome
Appsinnovate now presents itself through the problems it solves and the products buyers can try, in English and Arabic.
Bilingual
English and Arabic versions for Gulf and Egyptian buyers.
5 demos
E-learning and game demos grouped on one page.
Try first
Prospects can play a demo before booking a call.
“The hard part was translation in both senses: turning AR/VR capability into the training problems an HR buyer actually has, in two languages.”