Work / Case Study
Renato & Co
A website for a Gulf-focused fashion agency that sells five disciplines as one standard, with its own editorial series built in.
- Client
- Renato & Co
- Role
- Website design & development
- Platform
- Agency website
- Timeline
- 3 weeks
Overview
Renato & Co is a fashion agency covering production, branding, events, PR and 1on1 Editorial, a series of designer interviews and studio visits. The site speaks to fashion brands in the Gulf and Egypt looking for one partner from shoot to press.
The Challenge
An agency offering five services risked reading as five small agencies instead of one partner.
01
Production, branding, events, PR and editorial each have their own buyer and vocabulary.
02
The 1on1 Editorial series is content, not a service line, and needed its own home without diluting the agency pitch.
03
Fashion clients judge on imagery, so the campaign work had to carry the site.
Our Approach
One standard, five disciplines, and the work in front.
01
Five disciplines, one block
Services sit together under 'Five disciplines. One standard.' so brands see a single partner, not a menu of vendors.
02
Process as reassurance
A five-step process (Brief, Direction, Shoot, Edit, Deliver) shows clients how a project runs, answering the delivery question before it's asked.
03
1on1 as its own page
The editorial series lives on a dedicated page with numbered episodes (Temraza, Youssef Hazzi, Gozoour), so it builds as a show while every page still ends on 'Start a Project'.
The Work
A closer look
Home: five disciplines
Five services read as one agency.
Outcome
Renato & Co has one site that sells its five disciplines together and gives its editorial series a home.
5 disciplines
Production to PR presented as one offer.
7 campaigns
Campaign work shown with images and roles.
3 episodes
1on1 Editorial series launched with its own page.
“The challenge was restraint: five disciplines and an editorial series, without the site turning into a menu.”