Work / Case Study
Hala Carly
A used-car marketplace for Saudi Arabia, built to make buying an inspected car online feel safe.
- Client
- Carly (One Sky Company)
- Role
- Website UX/UI design
- Platform
- Web platform, English & Arabic
- Timeline
- 6 weeks
Overview
Carly (halacarly.com) is a Saudi platform for buying and selling new and used cars, with prices in SAR. Each car comes with an inspection report, a warranty and a 7-day return policy. Buyers can also book test drives, apply for financing and reserve cars online.
The Challenge
People hesitate to buy a used car online, so every page has to give them a reason to trust the car before they pay.
01
A buyer can't see the car, so its condition has to come through on screen.
02
Financing in Saudi Arabia means a long eligibility form: income, active loans, credit cards, Tabby/Tamara installments, mortgage.
03
The platform covers buying, selling, test drives, financing and reservations, in two languages and both text directions.
Our Approach
Put proof next to the price on every car.
01
Inspection report on page
Each car page has an Inspection Report tab that marks every item as Passed, Warning or Failed, plus a 360 view. Buyers can judge condition without visiting.
02
Financing next to price
The car page shows the monthly installment and a loan calculator with down payment, balloon payment and loan duration, so the buyer sees the monthly cost and not only the total.
03
Reassurance in one block
A 'Why Carly' section groups the warranty, 7-day return, financing and quality checks. Every risk a buyer worries about gets an answer in one place.
The Work
A closer look
Homepage
'Click. Buy. Drive.': brand search and popular brands lead the page.
Outcome
Buyers in Saudi Arabia can find, check, finance and reserve a car online.
Bilingual
English and Arabic, in both reading directions.
7-day return
The return promise appears throughout the buying flow.
Proof on page
Inspection report and monthly cost next to every price.
“The hard part was trust, not features: every screen had to answer 'is this car really fine?' before it asked for money.”