Work / Case Study
Paradigm Group
Website for an event management firm in Egypt and the MENA region, built to show the forums and conferences it has run.
- Client
- Paradigm Capital Group
- Role
- Website design
- Platform
- Marketing website (WordPress)
- Timeline
- 3 weeks
Overview
Paradigm Capital Group plans and runs conferences, business forums and official events from offices in Giza, Dubai and Riyadh. The site presents its 11 service lines, board and past events for government, embassy, UN-agency and corporate clients.
The Challenge
Paradigm sells credibility to ministries, embassies and UN agencies, and a services list alone does not prove it can run a state-level forum.
01
11 service lines, from interpretation to catering, had to read as one end-to-end offer.
02
The track record (Egypt–France, Egypt–Spain and Egypt–Türkiye business forums, UNDP and UNICEF events) needed to be visible as proof.
03
Three branches (Giza, Dubai, Riyadh) needed to read as one regional company.
Our Approach
Lead with the events, then the services.
01
Events as proof
A dedicated Past Events page lists every forum and conference by name, because a named client list does more for a ministry buyer than any claim about quality.
02
One services index
All 11 services sit in one list on the home page and the services page, so planners can see the full A-to-Z offer in one place.
03
Branches in the footer
Each branch is listed with its own phone number and email, so clients in the UAE and KSA can reach their local office directly.
The Work
A closer look
Home
The hero opens on an event, not a slogan.
Outcome
Paradigm now shows its track record first, with every service and branch in one place.
3 branches
Giza, Dubai and Riyadh are all reachable from one site.
11 services
The full event offer sits in one index.
Events first
Named forums and conferences lead as proof.
“The challenge was proof over promises: a ministry buyer trusts a named forum more than any line of copy.”