Work / Case Study
Nessba
A real-estate co-investment platform for Egypt that sells stakes in property instead of whole units.
- Client
- nessba
- Role
- Product UX/UI design
- Platform
- Web app & dashboard, marketing website
- Timeline
- 8 weeks
Overview
nessba lets people buy a percentage of a property, from 10% to 99%, held through a dedicated company (SPV) per property that nessba co-owns. Investors earn rental income from long-term leases and can sell their share later. nessba handles curation, legal work, management and resale through its web app.
The Challenge
Fractional ownership through an SPV is unfamiliar, and people won't invest in something they can't follow.
01
The legal structure (SPV, quotas, General Assembly votes) needs explaining before anyone commits money.
02
Payments go into each property's SPV bank account, not to nessba, and that has to be clear to build trust.
03
Investors need to track stakes, rental income and annual valuations after they buy.
Our Approach
Explain the model in three steps, then show the investment in a dashboard.
01
Three-step model
The site breaks investing into Explore, Share ownership, Earn and sell. A new financial product gets one sentence per step.
02
Property as entry point
The app opens on a Properties view, so investors start from a real asset and not from abstract fund terms.
03
FAQ carries the legal detail
SPVs, minimum stakes, valuations and exit rules live in the FAQ, so the main flow stays short and the detail is still there for anyone who wants it.
The Work
A closer look
How it works
Three steps from browsing to rental income.
Outcome
Investors can buy and follow a share of a property online.
From 10%
Minimum stake an investor can own in a property.
1 SPV
Each property sits in its own legal company.
3 steps
Explore, share ownership, earn and sell.
“The hardest part was explaining an SPV in one sentence. If people can't follow the structure, they won't invest in it.”