Work / Case Study

Carly App

Carly's mobile app for buying inspected used cars in Saudi Arabia, with warranty and returns built into every listing.

MOBILE APPUX/UI2023
Carly App
Client
Carly (One Sky Company)
Role
Mobile app UX/UI design
Platform
Android app (Google Play)
Timeline
8 weeks

Overview

The Carly app is the mobile side of Carly's Saudi car marketplace, published by One Sky Company. Buyers search inspected used cars with filters, see warranty, return and financing terms, and buy from their phone. It lists 100K+ downloads on Google Play.

The Challenge

A car is a big purchase, and the app has to make it feel safe on a phone screen.

01

Warranty, return, financing and inspection terms all need to fit on a small screen without burying the car.

02

Buyers compare many listings, so search and filters have to cut a large inventory down fast.

03

The app has to match the website's flows and the Carly brand in English and Arabic.

Our Approach

Filters to find a car, guarantees to decide on it.

01

Filter-first search

The app leads with search filters (brand, model, year, price) so buyers get to cars in their budget quickly.

02

Guarantees as content

The warranty, 7-day return, financing and inspection appear as named features, so the reasons to trust Carly are visible before anyone asks.

03

One system with web

The app follows the website's language and flows, so buyers can start on one and finish on the other.

The Work

A closer look

Search & filters

Search & filters

Get from the full inventory to a shortlist in a few taps.

Car detail

Car detail

Warranty, return and inspection shown above the fold.

Outcome

Carly's buyers can find and buy inspected cars from their phone.

Filter-first

From full inventory to a shortlist in a few taps.

5.0 rating

Average Play Store rating at the time of writing (about 315 reviews).

Bilingual

App name and listing in English and Arabic.

“The challenge was density: warranty, returns, financing and inspection on a phone screen, without burying the car.”
— Observer Studio, project reflection