Work / Case Study

Cinemagic

Website for a Dubai video production studio that lets the client list and the reel make the pitch.

WEBSITEWEB DESIGN2024
Cinemagic
Client
CineMagic
Role
Website design
Platform
Marketing website
Timeline
4 weeks

Overview

CineMagic is a Dubai video production studio offering event coverage, commercial videography, photography and drone filming. The site shows its selected work and clients to brands and government entities in the UAE, and routes them to a proposal request.

The Challenge

In a crowded Dubai production market, CineMagic had to prove its clients and work before a visitor leaves.

01

Four service lines (events, commercial, photo, aerial) serve different buyers.

02

Clients include Dubai Police, RTA, COP28, Dubai Opera and ENOC, and that proof had to appear early.

03

Leads come by proposal request, WhatsApp and phone.

Our Approach

Show the clients, then the work, then the offer.

01

Clients under the hero

The client logo strip sits directly under the hero, because the client list is CineMagic's strongest proof.

02

Reel first

'Selected work' opens with the video reel before individual projects, so visitors see the studio's range in one click.

03

One ask everywhere

'Get a Proposal' sits in the header and hero, with WhatsApp in the footer, so every page ends in an inquiry.

The Work

Three sections carry the story

Hero and clients

Hero and clients

The client list arrives before the scroll.

Selected work

Selected work

The reel leads, projects follow.

Services

Services

Four services, four buyers.

Outcome

Visitors now see CineMagic's clients and reel before anything else, and every page ends in a proposal request.

4 services

Events, commercial, photo and aerial each get a page.

Live 2024

Site live since 2024.

1 ask

Get a Proposal on every page.

“The challenge was order: in a crowded market, the client list had to arrive before the visitor's patience ran out.”
— Observer Studio, project reflection