Work / Case Study
Mixels
A collectible-figure store for Arab and global icons, where every figure can be turned in 3D before it's bought.
- Client
- Mixels
- Role
- UX/UI design & development
- Platform
- E-commerce website (headless Shopify storefront)
- Timeline
- 6 weeks
Overview
Mixels sells pixel-styled collectible figures of music, football and film icons, from Umm Kulthum and Abdel Halim Hafez to Mohamed Salah and Messi. The storefront is built for collectors and fans who want each figure presented as an art piece with its story.
The Challenge
A small physical product has to carry the weight of a cultural icon on a screen, and still sell like a store.
01
Figures span three worlds (music, football, film) and eras from the 1900s to today, from Umm Kulthum to Marwan Pablo, so the catalog needs a clear way in.
02
A flat product photo undersells a sculpted collectible; buyers need to see form and scale.
03
Each figure only makes sense with context: who the person is, where they're from, and why they matter.
Our Approach
Treat each figure as an exhibit with a caption, and keep buying one tap away.
01
Three-category catalog
Figures are grouped as music, football and film, so fans enter through the world they already care about instead of scrolling one long list.
02
3D and AR viewing
Products load GLB/USDZ models on demand and launch mobile AR through model-viewer, so buyers can rotate a figure or place it in their room; models load only when needed to keep pages light.
03
Headless Shopify cart
A custom front end sits on the Shopify Storefront API with a slide-out cart drawer, so the store keeps its own look while orders, prices and inventory stay in Shopify.
The Work
A closer look
Catalog by category
Music, football and film as the three ways in.
Outcome
Mixels launched a store where each figure is presented with its story and can be viewed in 3D or AR before purchase.
AR-ready
Figures can be rotated on screen or placed in a room on mobile.
3 categories
Music, football and film icons in one catalog.
Live 2026
Storefront live at figures.mixelseg.com.
“The hard part was keeping 3D models fast: every figure needed to turn smoothly on a phone without slowing the store down.”