Observer · Toolkit · Guide

Founder Interview Kit

Cover of Founder Interview Kit

9 pages · PDF + XLSX

GuideFree

Every question to ask users before you build.

  • How to use the kit. The week, in five days.
  • Three questions to ask yourself first. Before you talk to a single user.
  • Assumption ranking. Find the one belief worth testing first.
  • Interview script. Talk about the last time, not the future.
  • Notes sheet. One per conversation. Their words, not your summary.
  • Synthesis board. From five interviews to three patterns.
  • Decision memo. Build, pivot or stop. One page, one owner.

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